For the curious, the brave
and the ready
Welcome to woof.
We are for people who see the world differently.
For those ready to challenge the ordinary,
grow bravely and build brands with bite.
At woof we lead.
No suits. No jargon. Just honest advice, bold ideas, and practical support to help you scale.
Flexible growth partner – We meet you where you’re at. From strategy workshops to brand concepts in Canva/Squarespace, we give you what you need, when you need it.
Bold, honest, no-BS approach – We won’t tell you what you want to hear. We’ll tell you what you need to hear — with humour, heart, and smarts.
Affordable, scalable support – Big-agency brains, small-business budgets. We offer strategy that grows with you.
Challenger thinking for challenger brands – We apply design thinking, purpose-led strategy, and creative brand building to help you stand out and scale up.
We don’t work Wednesdays – because we believe in balance (and dogs).
Explore our services
We help you find your why, map your clients and uncover opportunities.
Roadmaps, action plans and growth strategy tailored to your goals.
Creative concepts and MVP campaigns to test and learn - fast.
Sharpen your voice. Shape your positioning. Build your brand.
Wednesdays are for the dogs
In balance & dogs we trust
Get to
know us
Woof was founded by Lisa Gregory - a strategist, brand builder (and dog lover) with 15+ years helping businesses of all shapes and sizes stand out and scale up.
We combine design thinking, brand strategy, and practical scaling advice. We’re here for the curious, the brave, and the ready - people and businesses who want purpose-first growth, not cookie-cutter plans.
Our values
Purpose-led: everything starts with why.
Authenticity: no BS, no fluff, just clear thinking.
Bravery: we’ll challenge you (and ourselves).
Practicality: strategy you can actually use.
Balance: big on bold ideas, big on time for what matters.
Contact Us
Let’s chat. Tell us what’s keeping you up at night & we’ll help you figure out your next move.
Email: woof@gmail.com
Based in NZ + AUS - working anywhere.